'Try being romantic in body shapers': New ad pokes fun at the torturous extremes women will try to get rid of their cellulite






A hilarious new cosmetics ad sees
women discuss the 'trauma' of cellulite and the bizarre methods they
have used in an attempt to reduce it.


In Cellulite Confessions,
a satirical video released to promote Vichy's CelluDestock
anti-cellulite range, four women open up about their difficulties with
body shapers, body wraps and the 'modern-day torture device' that is the
'shake belt'.


'It was a dark time in my life,' one admits, while another, overcome by emotion, asks: 'I'm sorry, can we stop?'

Scroll down for video





Cellulite confessions / Vichy

Extremes: One woman in Vichy's new satirical
anti-cellulite ad describes how she tried to hide her orange peel thighs
by buying tighter and tighter body shapers. Then one day she passed out
at work






Cellulite confessions / Vichy

Unsexy: 'Try being romantic in body shapers,'
another woman says, her finger hilariously demonstrating the effect of
shapewear on a man's libido


Describing the realization that she had cottage cheese thighs, one tells the camera: 'I was in spinning class and I looked in the mirror and I thought, "Oh
my God, that poor woman." And then I realized that that poor woman was me. You can't spin that off.'





 

According to the video, 'it always starts with the body shapers.'

'I kept buying tighter and tighter body shapers,' one reveals. 'Till one day I passed out at work.'






'I'm sorry, can we stop?'



Cellulite confessions / Vichy




Emotional subject: One woman breaks down and
asks if she can stop the interview (left) while another, describing the
sight of her cottage cheese thighs in the mirror at spin class, says
'you can't spin that off' (right)









Cellulite confessions / Vichy



Cellulite confessions / Vichy




Trauma: The ad sees the women discuss the bizarre methods they have used in an attempt to reduce cellulite


Another describes how it affected her love life.

'Try being romantic in body shapers,' she says, her finger hilariously demonstrating the effect on a man's libido.

A montage of all four women sees them demonstrating the juddering sensation of another popular anti-cellulite remedy: the 'shake belt'.






Cellulite confessions / Vichy



Cellulite confessions / Vichy




Jarring experience: A montage of all the women
featured sees them demonstrating the juddering sensation of a
particularly unpleasant anti-cellulite device known as the 'shake belt'












Cellulite confessions / Vichy



Cellulite confessions / Vichy




Warning: The women describe the shake belt as a 'modern-day torture device'



'It's a modern-day torture device,' one woman insists.

Another
describes how she next tried a body wrap. Alongside a snapshot of her
hailing a cab while swathed in saran wrap, she tells the camera: 'It is
not a good look.
'

More bizarre still is one lady's DIY attempt: 'I had my four-year-old nephew vacuum my butt,' she admits. 'He has not been able to look me in the eye ever since.'

The ad crescendos into an exasperated 'screw you cellulite!'





Cellulite confessions / Vichy

Scarred for life: One woman in the ad says: 'I
had my four-year-old nephew vacuum my butt . . . He has not been able to
look me in the eye ever since'








Cellulite confessions / Vichy

Not a good look: After the shake belt, one woman tried a body wrap...


But luckily, for these traumatized women, help, in the form of Vichy's anti-cellulite creams, is at hand.

'Stop the madness,' the video tells us, before an image of the products appears on the screen.

The ad, created by creative agency Portal A, is described as a 'mockumentary' by Vichy.

In
a description on its YouTube page, the company says: 'When it comes to
treating cellulite, women will try anything to get rid of it. Sometimes
our efforts are so extreme and desperate that the only thing one can do
is laugh.'





  1. 2013/05/07(火) 10:12:19|
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